From Wikipedia, the free encyclopedia

A spadea or spadia (also "spadea fold") is a separately printed, unbound broadsheet that is folded around a newspaper or other periodical, or around one of its sections, appearing as a partial page or flap over the front and back.

Spadeas have been an advertising mechanism for publishers for centuries, particularly for magazines and comics. They have become popular for other publishing forms as well; in 2007 the New York Times implemented a spadia ad campaign for the first time.

Kinda fits: A spadea is a contrivance a merchant adds to a product to deliberately interfere with your use of the product.

Seems like the Mercury-News has an entire department devoted to spadea development. No two newspapers are ever laid out the same, and yesterday they hit new heights: After five minutes of frustrated searching, I found the comics had been moved to one of those quasi-magazine inserts and spread across four pages. Lord knows where they'll be today. Wicked application of behaviorial psychology: In the face of inconsistency and uncertainty, people have to pay close attention, and will look at more advertising while trying to find what they really want (and what they paid for when they bought the paper).

As for your Spadea, it sounds a little smarter than Intuit's SchiavoGrade™ AI...but not much. It's hard to think of anything more perverse than using technology to simulate humans, when we have seven billion perfectly good humans, many of whom are struggling to survive as it is. Too bad that monkey technophilia couldn't be turned to more constructive purposes.