I figure it's fair to treat it as seriously as he does.
Especially when he is a Hitler worshiping NEO-NAZI calling for violence to overthrow our democracy.
Trying to play fair with these creatures is why we lost.
They claim to be the master race, superior in every way- pointing out how they fall far short of the ideals they worship is fair game.
Madison also promotes Homophobia and toxic masculinity- so exposing the fact that he obviously has repressed homosexual inclinations is also fair game- not because there is anything wrong with homosexuality, but because it exposes the hypocrisy in his message and undermines him with his own bigoted followers.
If in the late 1930's you learned that one of the Nazis sending innocents to Dachau had a hidden Jewish ancestry, it is moral to expose that and let him be torn apart by the monsters he chose to ally himself with. It sends a message to others that might be tempted to emulate his evil, and perhaps causes the killing machine to run less smoothly.
We are in a war for survival- we need to start acting like it.
"All you moms here—the ones who I said are the most vicious in our movement—if you are raising a young man, please raise them to be a monster,"
-Madison Cawthorne
We need to decide what we do with monsters- do we normalize them and ultimately submit to them, or do we destroy and humiliate them? There is no middle ground here- it is one or the other.