Re: Soccer football
Our football existed since before commercial TV became the norm.
It's very very hard to ask the players to interrupt their game every so often just to play commercials. It's all a matter of money. Because so many people are fascinated by football around the world, the US also organized the world cup 8 years ago; just because it meant a lot of money to the TV channels.
TF1 from France is certainly going to loose a lot of it having paid a huge amount for the rights to transmit the games; if the French team doesn't pass this round.......ça va barder, là-bas!
Raoul