The mission is being called : New Horizons - Shedding Light on Frontier Worlds
ftp://ftp.hq.nasa.gov/pub/pao/pressrel/2001/01-235.txt
Space/Science » in reply to SWRI/APL Pluto Misison Selected by NASA
ftp://ftp.hq.nasa.gov/pub/pao/pressrel/2001/01-235.txt