I think NASA should increase it's budget in this type of out reach- it could spend ten times it's current amount and still not be putting enough resources into it. I think it's even more important than money spend on detecting NEOs.
Not because I think there is some requirement for black or other minority to be involved in space per se, but mainly because it affects the entire agency- involving the public in general.
I also think NASA should try to "push" support towards such non-profit organizations trying to improve our nite sky: (http://www.darksky.org/ida/index.html)
Again, same basic reason. The universe is something the public should be more aware of. It should be part of basic education. Interest in the universe is not something new, it's always been a part of being human.