yes
I think this 'self reflective' effect is a key conflict in science and in rational human behavior. Maybe it is because 'reason' is/comes from a thin layer of neurons laid on over a billion-year old survival device that gives not a penny about thinking things through.... Interesting to note that it is that 'era' of the brain that lays between body and the areas we attribute reason to. The untimate cartesian demon, hard wired into observation and body-phenomenology.
Of course, it is the self and the mamal-brain that makes life so pleasurable (and as a result, makes us all so blindigly stupid?)...
Davin L.