This just showed up on Drudge.

DEMS TO RALLY BEHIND 'DAY AFTER'; GORE PLANS SPEECH AT 'GLOBAL WARMING' PREMIERE
Tue Apr 27 2004 21:49:37 ET

FOX’s global warming thriller THE DAY AFTER TOMORROW is turning into a political lightening rod.

A rally featuring former VP and environmental advocate Al Gore will be held a couple of blocks away from the pic’s
May 24 preem in Gotham and hosted by MoveOn.org, DAILY VARIETY is reporting on Wednesday.

Helmed by director Roland Emmerich, DAY follows the onset of a new Ice Age just three days after the polar ice
caps melt. With Emmerich’s penchant for onscreen destruction, the pic includes catastrophic tornadoes touching
down in Los Angeles, giant hail in Tokyo and the flooding and freezing of New York.

VARIETY reporter Gabriel Snyder is planning to quote Gore: “THE DAY AFTER TOMORROW presents us with a great
opportunity to talk about the scientific realities of climate change. Millions of people will be coming out of
theaters on Memorial Day weekend asking the question, ‘Could this really happen?’ I think we need to answer that
question.”

FOX spokeswoman Florence Grace said the pic “is meant to entertain audiences with a mix of spectacle and emotion.
If it also increases awareness and inspires audiences to take an interest in some of the issues raised in the
film, then all the better.”

Developing...

Whether the movie is a load of bollocks scientifically or not is apparently irrelevant. I rest my case.