Science schmience, makin money is all the reality some need.
Natural science is irrelavent in many circles anymore. What we hear from groups unwilling to accept physical reality is:
Designer Science
Crafted to the specifications of your marketing or disinformative needs. Centrifugally balanced for a high rate of spin.
Polluting industries don't have to change their behavior, just spend some money to seed doubt and confusion about the relavent science. The religious fundies have been playing this game for years...
A recent example, the discovery of tissue in the dinosaur bone being used as PROOF that it's less than 6000 years old.