You don't want to look at what I'm pointing out, fine.
The website was doing all the same things during the Clinton administration, in the same ways, and for the same reasons. Back then, it was just a different Secretary of Defense being talked up.
Get off your digital ass, go to Defenselink.mil, and put Cohen or Perry into the search functions. Go back a few years, and see what kind of puff pieces you get.
Frankly, since you ignore DoD information for the most part, I don't know why you think you're an authority on what websites like this do or don't do.
Go back to your echo chamber. You seem to be most comfortable there.