" "The new high efficiency incandescent (HEI(TM)) lamp, which incorporates innovative new materials being developed in partnership by GE's Lighting division, headquartered in Cleveland, Ohio, and GE's Global Research Center, headquartered in Niskayuna, NY, would replace traditional 40- to 100-Watt household incandescent light bulbs, the most popular lamp type used by consumers today. The new technology could be expanded to all other incandescent types as well. The target for these bulbs at initial production is to be nearly twice as efficient, at 30 lumens-per-Watt, as current incandescent bulbs. Ultimately the high efficiency lamp (HEI) technology is expected to be about four times as efficient as current incandescent bulbs and comparable to CFL bulbs. "
http://hardware.slashdot.org/article.pl?sid=07/02/26/1916211

Hmm I wonder what they going to use. Cellulose and a better vacuum?