i wouldn't worry about the plummeting polar bears, tb. haven't conservatives been telling us for years that slick advertising doesn't really pervert the free market by insidiously influencing consumer behavior?

besides, surely its all about competition--in the marketplace of ideas. the same techniques that have been jealously defended for years as "free speech" to get us to consume more, can now certainly be harnessed to persuade us to waste less.

those who feel dr. seuss's "the lorax" is a prime candidate for book-burning should be forced at gunpoint to watch saturday morning tv marketing to kids, especially during the pre-christmas season.