By Mark Steyn

Not so long ago, car ads prioritized liberty. Your vehicle opened up new horizons: Gitcha motor running, head out on the highway, looking for adventure...

To sell dull automobiles to people who lived in suburban cul de sacs, manufacturers showed them roaring round hairpin bends, deep into forests, splashing through rivers, across the desert plain, invariably coming to rest on the edge of a spectacular promontory on the roof of the world offering a dizzying view of half the planet. Freedom!

But now Audi flogs you its vehicles on the basis that it’s the most convenient way to submit to arbitrary state authority. Forty years ago, when they first began selling over here, it’s doubtful the company would have considered this either a helpful image for a German car manufacturer or a viable pitch to the American male.

But times change. As Jonah Goldberg pointed out, all the men in the Audi ad are the usual befuddled effete new-male eunuchs that infest all the other commercials. The sort of milksop who’ll buy the TDI and then, when the Green Police change their regulatory requirements six weeks later, obediently take it back to the shop and pay however many thousand bucks to have it brought it into compliance with whatever the whimsical tyrant’s emissions regime requires this month.