Re: a hoax
Some of these supposed "news" items that are really movie/game/book ads can be quite convincing. I remember doing some research on those deep ice lakes in Antarctica and being almost taken in by a web page that described some VERY interesting research in that area. Fortunately, the photos of the scientists included were those of movie stars, raising obvious suspicions. But without that hint?
Note that the makers of the Super 8 film have a history of this kind of "pseudo-real" marketing. Check out the link to "Tagruato Corp." Would you know that was a fake site from a movie producer if someone hadn't clued you in?
Just as an aside, though, the photo looks like an obvious digital creation to the trained eye.