A bright idea from Maureen Dowd (yes, yes Tom, she's a leftist psycho hose beast or something, I've saved you writing it)

Picture this: a truck rumbling across the desert on the evening news, completely armored and emblazoned with golden arches. Or a fleet of Visa Humvees. You know Donald Trump would love to slap his name on a few Chinooks. The 82nd Trumpborne.

And what about product placement? When soldiers give their Christmas greetings on Fox News or MSNBC, they could be holding cans of Pepsi or calling home on Samsung phones. Why merely send their love when they could be writing love letters in the sand on Apple computers?

Like athletes or Nascar drivers, they could sell every inch of their body: STP helmets, Nike boots, Staples "Yeah, we got that" dog tags, Starbucks M.R.E.'s, CamelBak canteens by Camels, Sony laser target designators.