re: Lucas has begun hyping his next Star Wars movie
Time had Darth Vader on the cover when Star Wars first came out way back in 1977. You know SW is going to do well at the box office even if every reviewer in the galaxy trashes it.
For those with young children, don't expect this installment to be full of cute little Ewoks and annoying Jar-Jars. The Dark Side is in full "Force" here. And Lucas and Hollywood won't care just so long as the bucks roll in.