If performance and reliablity match the advertising, it's a breakthrough of sorts.

It's expensive, but so what? Many new technologies are brought to the general public after the Evil Rich start buying the first high-priced items with their foul surplus wealth. Cell phones, flat-screen TVs, digital cameras, you name it.

Prices will come down if movie stars and the like start buying these, not because they will save money, but because it's cool. This will allow further development, and further price reductions.

Website here.

I'm hearing a lot about the Conspiracy on GM's old electric car. Fact is, the car was priced in the same range as this one, much less zoomy, and was experimental. The liability issues generated by selling them to end customers rather than leasing them, especially after the program was ended, would turn a lawyer's hair white.

More on the EV-1 from GM