Media saturation of usage of words
If the word Islamist is used to denote Muslims violently opposed to the encroachment of "western" political, social and cultural influence on the Muslim world.....then let's turn this around for a minute like they wee invading us.
Then I would wonder what the name would be for Americans who would be violently opposed to the encroachment of an "easten" political, social and cultural influence on the western world...........