I'm with option 2. Media is a business, and like any business, the only ideology they care about is circulation, or ratings. Remember, the media does not sell programming to consumers, it sells consumer eyeballs to advertisers.

If the media is now showing a pro-Clinton bias (remember how just a few weeks ago even SNL was telling us it had a pro-Obama slant?) then it has only one reason to do so: a brutal campaign makes for better copy than a slow one and the summer silly season, when advertising revenue tends to dry up, is just around the corner.

As for Chris Matthews, the guy is starting to grow on me. I really like his Sunday AM show.