Eye candy
Sarah's sexier than either Britney or Paris. At least, for an old fart like me. She's going to become a big celebrity. A real rock star. No doubt she'll attract massive, adoring crowds and lots of groupies.
A youthful, inexperienced, charismatic, attractive, articulate personality. Just what the Republicans needed to counter Obama.
Does anyone besides me see the delicious irony behind this selection? Both parties have chosen running mates that address their opponent's criticism of them, and that mirror their criticism of their opponents.