A commentary
From someone who apparently can't wait to have our country infested with eco-stormtroopers.
The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police—people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.