Like most things, gas prices are driven by supply and demand (except for the 40.3 cents per gallon we pay in taxes here in Colorado). If we want to force lower gas prices, the most straight-forward thing we can do is lower our consumption. Have we forgotten all of the lessons we learned in the 1970s?

All it takes to have a significant impact is for enough people to cut their individual consumption, say by 10-20%. Check the air in your tires. Underinflated tires are both dangerous and can cut gas mileage by 10% or more. Carpool. Chain trips so you cut the total number of miles you drive each week. Slow down a bit (lower air resistance can boost mileage). Maintain the car properly. All of these are simple things and they're proven to work.

We can easily cut gasoline demand any time we want. All it takes is a little self discipline (we're doomed) and planning. The market works if given a chance.