One hound's hunches. As you've noticed on these boards, no one is going to change their driving habits until the economics overwhelm their egos.
An example. The safety of workers in the US was always touted by employers. It didn't cost anything to say, "Work Safely", and then do very little to encourage it besides putting up a poster.
Then it became very expensive to have a worker hurt on the job. Both employers and employees became MUCH more interested in safety, and now there are effective programs. The safety measures cost less than hurt employees.
As we saw earlier on these boards, airline safety measures are figured at about a million dollars a life - if it costs 10 million bucks and will save 10 lives, it's a push.
Driving will be the same thing. When it gets too expensive, people will change. Not until.
Arf
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