<...the real controlling force of the media runs through the purse strings, not the political persuasions of the personalities.

When it comes down to it, you're right. However, even if the bosses are conservative, I don't think they care about the politics of their liberal news staff as long as the bottom line looks good. So just because the boardroom contains conservatives doesn't mean that the news will tilt that way. And what about Ted Turner?

And the bottom line is why, in spite of politics, Fox is hiring liberals, and MSNBC hired Alan Keyes. Whatever gets the ratings is a good thing.