Well, good for them!
Lots of businessmen have progressive ideas, they are smart enough to realize that, in the long run, treating their employees like a valuable resource which must be cultivated instead of replaceable components to be discarded when past their prime, is actually profitable!
A smart businessman knows keeping your employees happy is a good investment. It leads to fiercely loyal workers who are willing to accept sacrifice to help their boss in hard times. Entrepreneurs who built their own businesses from the ground up, who know and love their industry, understand this. Absentee landlords don't.
Thanks for helping me make my point.