Just once....
I watched the launch. As it lifted off, there was the usual lame NASA pronouncement about the liftoff of the Mars Reconnaissance Orbiter. Just once, I'd like to hear something like, "Liftoff of the Mars Reconnaissance Orbiter, carrying biggest frigging camera ever sent to another planet! ISN'T THAT COOL?!"
At the height of the Apollo program, someone quipped that NASA could take the most exciting event in history and make it boring. Some things never change. How about showing some excitement?