re: Magnificent Desolation lack of attendence
It would seem to have a very small advertising budget. So we need to get the word out. Everyone, if you go to other forums and it's germane to say how much you liked it then push the movie.
When Star Wars came out I went to the first day's afternoon showing. Over half the seats were empty. The next weekend I had to stand in a line that went around the block twice! That was word of mouth!