ACtually, I've thought about doing a bit more.
i.e. brands and what they've done to their packaging without telling us outright and comparing to generic brands, get people to move to generics where they can. That would have an affect on the name brands for sure. They need to understand what people will tolerate and what they won't. I detest dishonesty and surreptitiously changing packaging without announcing it widely is dishonest IMO.
There are some generics I can't use because I have to watch my salt content and a lot of generics are identical to the original name brand EXCEPT the generic may have a much higher salt content. I say "may" because there are exceptions.