Follow the money, Eri.
The answer, as always, is follow the money. Find out who tends to gain (or lose) money if a particular policy is or is not carried out, and they will have the motivation to do it. Ask who HAS the money to conduct these campaigns, and the experience to do it. They call it "marketing", "public information" and "outreach", these days, the honest word "propaganda" sounds too communist for their taste.