isn't that an oxymoron?

i assume that they do not necessarily engage in public relations to promote christianity, but are a public relations outfit that just happens to be christian.

the former would at least be understandable, every philosophy tends to want to proselytize itself. but a group of christians who lie for hire, or who attempt to legitimize as "christian" those causes they promote for money (political and ideological positions that have nothing to do with religious ideas) is particularly thought-provoking. "buy my toothpaste, (or my candidate) or jesus will condemn you to hell". and these are the people who flaunt their intellectual and moral superiority over the rest of us.

this poses an interesting ethical question. if doctors are professionally obligated to save their patients, even if they are better off dead; and lawyers are obligated to defend their clients, whether or not they think they are guilty, should propagandists have a professional obligation to promote their clients' views whether or not they agree with them? does a christian print shop have the moral right to refuse to print flyers for a jewish picnic? should publications be allowed to refuse advertising from organizations that do not agree with their editorial policies? should liberal and conservative political activists fall in love and marry? just where do you draw the line between "impartial" and "mercenary"?

is it possible to follow any question of principle to its ultimate logical conclusion without eventually running into a logical contradiction?