Ah, the honeyed cadences of Southern eloquence...
The New York Post ran a full front-page promotion for Marlboro cigarettes using the image of a Marine so they could play cute with the headlines.
It's all about product placement.
No one would expect you to understand why this does more of a favor for Marlboro than it does for the Marine in the picture or for the Marine Corps in general, because you are as subtle as a slap in the face with a wet dishrag.