Looks to me like Fred has some pretty high-powered Web designers working for him. The site has all the modern bells-n-whistles and geegaws-n-gimcracks and beads-n-trinkets. But the message, now, I agree, it comes across as pretty lame. Fred's positioned himself as jes' plain folk, so the result is a slick Web presentation of a sappy down-home message, adding up to goofy. "Fill Fred's tank"...eeeewwww...I automatically add the postscript "...before Fred tanks!".
Fred's handlers face some unique challenges, like transforming the cliche of an old guy chasing a young woman into a commercial for family values: 
Off Topic » in reply to Why Fred isn't doing well in race for the Whitehouse
Fred's site
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- Why Fred isn't doing well in race for the Whitehouse
- Fred's site
- "Family Values"
- Remember...
- I should have specified
- Fred's site
