I saw something last week that claimed somewhere around 90% of all food product ideas ultimately don't make it. Remember microwave milkshakes? I saw them in the markets for a few months several years ago.

This idea is just another in a long line of product concepts with convience in mind. Who would've thought prepackaged salads would sell so well? On the other hand, most ideas just don't make it in the marketplace. Such is the nature of capitalism, as illustrated by the 1959 kitchen debate on the subject of free markets verses a planned economy.

Go to any large grocery store and you'll find upwards of 40,000 products. Shelf space has actually become a revenue source for grocery stores with distributers often paying to have their products stocked, especially in a good location on the shelf.