Read a history of Wal-Mart
Brutal shakedowns of manufacturers for payments for shelf space.
They are routine. Every display you see in a store has been paid for. "Facing", the number of rows of a product are negotiated. Packages are often designed to occupy as much of the front of a shelf as possible.
And, I'm not a lover of the crust of bread, to be honest with you. French bread is a pain.
Arf