I confess.
I've been buying copies and sending them to school libraries across the nation. I plan to get it ranked it all the way up to #1 when I make a big purchase of the next printing run by Signet.
I've contemplated bundled air drops of the novel at nightfall over San Francisco, Portland, Seattle, Boston, New York and Washington DC, but the book weighs a bit and is potentially lethal, so those plans were cancelled.
We're working on picking an Ayn Rand day, and perhaps will provide each student, in selected receptive middle & high schools, with a free copy of the book to celebrate it.
Watching the teachers and librarians "lose", "give away" and deep six as many copies as they can will be fun.
;-)