Plans
I spent some time looking, but somehow couldn't find the detailed plan (including budgets) that John F. Kennedy had for reaching the Moon before he made his famous speech.
It would be interesting to research exactly when, after Kennedy's speech, we knew exactly what Apollo would cost, and how long it would take. And then compare it to how much it actually cost, and how long it took.
You may be a little confused as to the President's role in developing a long-term space program. Or maybe it's just fun to accuse Bush of "not having a plan."