its an advertisement for commerical loans
Citibank I believe.
As in, if you need to expand, you are going to need financing, and think of us when you do.
And if it made an impact with you (albeit negative), then the ad has served its purpose.
I really have difficulty in ascribing anything deeper into the comment. Remember the old Nike ads ....Second place is the first loser etc? Another catchy phrase....same intellectual depth.