Re: informed
I have no argument with you about the sugar. Americans eat way too much of it, and you can thank politics for corn syrup being in everything instead of other forms of sugar.
But back to the hype, I've got an organic food bar here that uses "evaporated cane juice." Heh. Sounds so much better than "sugar," doesn't it?
At a rough guess, I would say that the organic food industry is about fifty percent hype. Of course, the non-organic food industry is at least at that level, but let's not kid ourselves about the former being the only repository of virtue and clean living.
There's a lot of horseapples in that article. "Inorganic sodium chloride." Good grief.