Not following you.
Is your premise that 5 percent is too much profit? You seem to say it isn't, but that's the number everyone is trying to avoid by playing "percentage increase" games. Calling a profit margin increase from 3 to 5 percent a "double-digit increase" is misleading at best.
Is your premise that large revenues alone indicate that a company is somehow evil? Apple Computer looks to pull in over $60 billion this year. WalMart's revenues are in the $400 billion range. For the record, their profit margin is about 3.5 percent.