The mote in your eye
Also, in the context of freedom and individual rights, I classify "surveillance" as a government authority of some kind doing it. Usually without my consent. Same for other privacy issues, like ID cards, phone tapping, and other things like that.
I'm not sure Safeway knowing what groceries I buy because I use the discount card, e-mail spam, or any of many private voluntary entities that have access to my information should be brought into this calculation.
That's a remarkable double standard you're applying to government versus business. Whatever government does (except for making war) is bad, bad, bad; yet when business does the very same thing, you go into raptures about the wonders of free-market capitalism.
The meaning of the word "surveillance" does not depend on who's doing it. The strength of your right to privacy is not relative to who's invading it. That you think so reveals a terrible moral blind spot, induced by a fanatic ideology. Isn't that "moral relativism" at its worst?