The other side of that coin
It's obvious that the "one sparrow" fallacy applies in spades to climate studies. But some sparrows seem to be more equal than others.
You would have to admit that short-term phenomena that support the "Earth's getting hot fast" meme get a lot of play, and are touted as proof. But short-term phenomena that seem to show a different outcome are dismissed as...well...short term phenomena.
In fact, neither are as relevant as long-term trends, but that's not how they're played out.
The big Arctic Melt last season made headlines for weeks. Now we're looking at a pretty solid winter freeze this year. If the melt this summer isn't as drastic as last year, what do you think the response will be?