That's kind of my point.
Most colonists turned out to be people who were misfits in their own societies--the exact opposite of that society's ideals.
People who didn't want to follow what their society was preaching, so they left for a new world. A place where they could create a society in their image and live as they saw fit. From the Pilgrims and Port Royal, to the Mormons, the Frontier has allowed those "misfits" the breathing room to thrive and experiment with new ways of thinking and living.