Keep it civil then.
Stop acting like your beloved Hamas, firing first then crying when your target fires back. The civilians are dying because Hamas wants them to die. Hamas is playing you. They launch attacks at Israel from residential areas because they are cowards. Using human shields for PR value. You want the civilians to stop dying? Get Hamas to stop hiding behind women and children. Seeing how much sympathy they're getting from it though, it seems to be a tactic they'll continue to use.