Space/Science — HabitableZone

Space/Science » in reply to Looks aren't the problem. Carmakers don't have the guts to market them.

re: Looks aren't the problem. Carmakers don't have the guts to market them.
EnergyExpert — (archived)

It takes billions to take a car to market. That is why the industry does market research first to see if consumers will buy enough to justify the investment needed to take it to market. If the results say no then they don’t. The fact that no major auto company has taken any three wheel autos to market in the U.S. indicates the market research results are probably no, at least not in the qualities (usually a few hundred thousand or so…) needed to meet their target ROI.

This is again how the auto industry is different than the aerospace industry which is usually driven by RFP not market research.

But you know the auto industry is a free market. Nothing prevents you from starting your own company and raising some venture capital to prove them wrong if you feel the industry’s research is wrong. That is what the folks building the Telsa did and they may well make it

But if you expect the auto firms to just produce a three-wheeler because YOU think they should, without having some solid consumer research to show there is a sufficient demand to justify the investment needed, well forget it, that is not how the industry works.

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